This accessory provides a great help when shooting photographs in dimly lit environments, Sony’s 18.2-megapixel Exmor R sensor collects light from the lens. Featuring back illumination technology, the sensor increases light sensitivity and combines with Sony’s Column A/D Conversion to reduce noise by half. Additionally, the camera has built-in Optical SteadyShot image stabilisation to combat camera shake, keeping handheld pictures and videos steady and blur-free. It has Program Auto, Intelligent Auto and Superior Auto modes to choose from, and will be available in two different colours – black and white. Sony is the world’s No. 1 manufacturer of image sensors for digital cameras and video recorders (based on Sony research from April 2012 to March 2013 that shows Sony has a 50% market share) so the image quality is assured.