Google Kills Off General Blogs Fred
When Google’s Gary Illyes tweeted that all updates are now to be called Fred, the SEO world waited with bated breath to see what was coming next. The answer appeared to be a Google update that has had a serious effect on rankings for a number of sites. Unsurprisingly, this has been christened the “Fred Update.” But is it really a big deal? And what, if anything, do you need to do about it?...